The trapezoidal nylon bag with leather handles and a signature flap comes in all sorts of sizes and colors and has been Longchamp's bread and butter since it first came onto longchamp outlet the market in 1993. Everyone from Kate Middleton to Angela Merkel to Miley Cyrus to Karlie Kloss to your own mom (or aunt or cousin or all of the above) has one. Suzy Menkes has admitted she collects them.The Le Pliage is not an It bag â€” it's far too ubiquitous for that. It's not hard to get your hands on one, and they sell for just $95 to $145. Ten totes are sold every minute, with more than 32 million sold since their debut 23 years ago. How has the humble Le Pliage remained a reliable bestseller for nearly two decades when so many other handbag trends have come and gone?The French Longchamp brand is valued at $1.5 billion by Forbes, due in large part to the Le Pliage. While its business is big, it's considerably smaller than that of cheap longchamp bags its publicly-traded competitors Michael Kors, Kate Spade, and Coach. Still, Longchamp is able to hold its own against these accessory giants â€” and its story begins with pipes.